Product Management: Video

A quick guide to managing any digital project

Major takeaways:

• Perform regular feature audits using analytics and database data to measure usage

• Ensure new features are pass through a checklist prior to beginning development

• Imagine supporting a feature for 5 years

• Does it fit the product vision

• Say ‘No’ to features more often so you can focus on your core

• Will the feature benefit everyone or key users only ?

• Don’t measure success via features shipped

• Don’t be afraid of killing features

• Revisit old assumptions