A quick guide to managing any digital project by Des Traynor, founder of Intercom.

Key Takeaways

  1. Perform regular feature audits using analytics and database data to measure usage
  2. Ensure new features pass through a checklist prior to beginning development
  3. Imagine supporting a feature for 5 years
  4. Assess whether it fits the product vision
  5. Say 'No' to features more often to focus on core offerings
  6. Evaluate if the feature benefits everyone or key users only
  7. Don't measure success via features shipped
  8. Don't be afraid of killing features
  9. Revisit old assumptions