Netflix with Slime.
My team at Viacom launched the Nick app for iPad following two years of research and co-design work with children. The application represented the first TV Everywhere application on iOS for Nickelodeon, offering full episodes alongside short-form video, games, galleries, interactive animations, and personalization features.
Key Research Findings
Children prioritize discovery-based entertainment and on-demand access, typically using tablets for brief sessions rather than extended periods.
Design Challenges Addressed
- Communicating authentication value to young users
- Distinguishing between downloadable and HTML5 games
- Integrating playful elements into video-focused interface
- Maximizing screen space through gesture-based navigation
The application represented a strategic shift away from traditional broadcast models toward multi-platform distribution.